Complete Google Analytics Tutorial

This is the comprehensive and complete Google Analytics Tutorial for Beginners where we have explained each and every tool of analytics. 

Google Analytics Tools: Simple Google Analytics Explanation

As we have already introduced you with Google Analytics in our previous articles i.e. How to setup Analytics account and Introduction to Google Analytics tools, today we will learn about each and every tool of Google Analytics in detail.

Various Analytical Features of Google Analytics Account:

A. Audience Overview

The Graph at the front screen basically shows the visitor trend on your website. You can play with the graph by changing it to “Day”, “Month”, “Week” etc.

Link to Analytics: Click Me

Google Analytics
Traffic Flow

B. Technical Terms associated with Google Analytics

Technical Terms associated with Google Analytics
Technical Terms in Google Analytics

C. Visits: This option basically tells the total visits to your website within a specific period of time.

Case 1: Same user visits again before 30 minutes = 1 Visit

Case 2: Same user visit after 30 minutes or midnight = 2 Visit

  • Unique Visitors: This is for every new visitor that opens your blog in a specific time period
  • Page Views: This tells how many pages are opened in a specific period of time
  • Unique Page View: The same visitor visiting the various pages will be counted as 1 Unique Page view

Important Comparisons:

  1. Unique Pageviews VS Page Views: Person visit site 5 times = 5 page views but counted as only 1 unique page views
  2. Unique Visitor VS Unique Page View: The unique visitors can be increased by deleting a cookie of our browser but it will still be counted as 1 unique page view by the same visitor
  • Pages / Visit: The average number of pages visits by a specific user
  • Average Visit Duration: The average time spent on the website by each visitor
  • Bounce Rate: when users come to your site and leave immediately, it adds to its bounce rate

Case 1: User found the content on the landing page

Case 2: Your website content does not satisfy the user need

  • Exit Rate: The last page viewed by a user, the exit rate could be minimized by adding links to other content on each page
  • % new visit: The average number of unique visitors that come to your site

So, this was all about the technical terms available in the Audience Overview section. Now let’s go ahead and explore the top bar section of Google Analytics.

Top Bar of Google Analytics:

Analytics Top Bar
Top Bar Google Analytics

D. Home Icon:

It gives you the list of the websites linked to this specific Google Analytics account.

E. Customization:

It enables you to create custom reports that we have learned various technical terms in the above section. Now we can pick any of the terms we are interested in viewing on our dashboard and can create custom reports to analyse the data.

Creating Custom Report: Click Me

Custom Google Analytics Report

Hit Save and see below the final result:

Google Analytics customer report
Traffic Details

F. Admin Tab: Let’s explore Admin Tab options

  • View Setting: It consists of information like Date and Time Zone, Searches Setting and also contains some confidential information like View ID
  • Goals: You can create setup custom Goals that you would like to visit within some specific period of time
  • Segment: These are specifically designed to display analytics to isolate a specific type of traffic coming to your website
  • Annotation: You can annotate a specific set of data with important events.

Example: Let’s annotate the graph when we have maximum traffic.

Analyze the graph and see the date on which we have maximum traffic.Click on the segment of a graph and the option seen in the image to set the annotation.

Google Analytics Admin
Setting Target
  • Attribution Model: The attribution modeling is an intense topic and also a very broad topic. It is the model that specified a rule or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. We have various types of attribution models which assign different credit based on the conversion
  • Channel Grouping: A channel group is a set of labels where each label is applied to a channel or a group of channels that you would like to see in airports. So when you define the channel grouping, you specify which channels belong to which level.
  • Custom Alerts: You can set custom alerts and analytics will let you know when your set alert is met. For example, you set a custom alert when you reach 1000 visitors per day and analytics will let you know when that condition is met
  • Scheduled Email: Get scheduled emails regarding your website performance in your inbox from Google Analytics
  • Shortcuts: This is a real cool feature to remember your settings. You don’t have to
    reconfigure a report each time you open it. So, to create a shortcut, you go over to the reporting tab and basically, you just make some customizations according to your needs and then conceived as a shortcut, and it will show up in your dashboards
Shortcut in Google Analytics
Fig shows a Shortcut created that gives us a graph showing Visits VS Page Views info

G. Share Assets:

It allows you to share mainly custom reports and dashboards.

Now we have explored the Top Bar and Audience Overview section, let’s jump on Side Bar and explain the important options available there:

Side Bar of Google Analytics

H. Dashboard:

Here you have all the widgets in one place. You can add them, delete them or do anything you want with them.

Side Bar of Google Analytics Tool
Analytics Main Dashboard

I. Intelligence Events:

Here we have two types of events first is automatic that Google Analytics will tell you if something strange happens in your website and the other is a Custom type that we create manually.

J. Standard Report:

It will give you each and every information regarding user activity. Some of them are the following:

Tools of Google Analytics
Standard Report
  • Visitors to your site (live)
  • The page they are viewing
  • Location
  • Page views per minute
  • Traffic sources: comes directly or via the search engine or via backlink etc
  • Referral source: if comes directly = 0 if via the search engine, social media then it will show you the referral link, etc.

K. Audience:

As we discussed earlier under Audience overview section it will give us graphical analysis based on various technical terms. In addition, this it will also tell us the following Demographics:

  • Language
  • Country
  • City
  • browser
  • Operating System (OS)
  • Service provider etc.

L. Visitor Flow:

It will tell us the source from where the visitors are coming from and a lot of other information related to visitor activity.

Google Analytics depicting visitor flow
Visitor Flow

M. Acquisition:

The sources of your visitors’ knowledge of your presence are displayed here. Either they are Organic, direct, referral or social media

Acquisition depicted by Analytics

We can also go deep down into the Data and can explore the following:

Analytics Acquisition
Acquisition Sub-Menu
  • Channel: It will tell you the various technical terms that we discussed earlier i.e. % new visit, bounce rate Avg. Visit duration etc.
  • All Traffic: Is it either organic, via the website, PPC or any other
  • All Referrals: All the websites linking to your website (backlinks)
  • Campaigns: Mainly concerned about Google Adword Campaign
  • Keywords: It will categorize the keywords that users type to end up finding your website. These can be either via organic or Paid results
  • Cost Analysis: It the cost of your investment in the website with the revenue you generated. In short, it will help you to calculate ROI (Return on Investment)

N. Google AdWords:

Google AdWords is an excellent place to be if you have an AdWords campaign going on. You can link your AdWords account to your analytics account and get plenty of information on how your campaign is doing. Linking your AdWords can your analytics to each other is highly recommended, because it allows you to view your AdWords click and cost data alongside your analytics site engagement data.

  • Campaigns: Link your analytics with AdWords to check how your campaign is progressing. You can monitor and change the match search query, keywords, clicks, and other information.
Analytics linked with Adwords
Ad-word Campaign Stats
  • Adwords Keywords: You can check which keyword is getting you more traffic. You can refine other keywords accordingly to get maximum clicks
  • Day Parts: It will allow you to analyze stats on an hourly, daily or weekly basis
  • Destination URLs: These are basically the landing pages where your users are getting redirected after clicking on your site
  • Keyword Positions: This will give you info regarding the position of your Ad for a specific keyword and its related clicks

O. Social:

All the social websites linking to your blog and people coming from there can be seen.

Social Activity Tracking in Analytics
Social Media Stats
  • Overview: It will give you information regarding out of total visits how many came from any social network and also specify which social platform
  • Network Referrals: It will give you an in-depth analysis of visitors coming from various social platforms like Facebook, LinkedIn etc.
  • Data Hub Activity: It will tell you about which links the users have shared and on what platforms
  • Landing Page: The page where the users first come to after clicking your link to your website/ webpage that was shared on social platforms
  • Trackbacks: It tells you about all the backlinks to your website
  • Plugins: If you have set the Facebook likes button on your site, then you can analyze its success by checking this page
  • Visitor Flow: Visits coming from social platforms can be analyzed here

P. Search Engine Optimization:

It will tell you the following information like queries people are trying to reach your website, landing page at which they are coming and the geography at which they fall

SEO activity tracking via Analytics
SEO Data

Q. Behavior:

This option will help you in examining the behaviour of your visitors and your websites like landing pages, exit pages, site speed, AdSense etc.

Behavioral flow in Google Analytics
Visitor Behavior Stats
  • Overview: This is your audience overview section discussed earlier
  • Behavior Flow: The behavior of visitors like their landing page, the page they visit, where they go from the first page and the exit page are all shown here
  • Site content: It will give you the information pertaining to all the pages that users visit on your site, their landing page and exit pages as well
  • Site Speed: Get details regarding Page loading speed, speed suggestion
  • Site Search: Sometimes we set up search engine within our site and to keep track of user searches and this option is useful for this purpose
  • Even Tracking: Enable you to track what your users see, download, bookmarked etc
  • AdSense: It will summarize info like money you are earning, clicks getting and other related information

R. Conversion:

As discussed earlier in the attribution model this is a real concern if you have an E-Commerce website. You can check your pre-set Goal performance, attribution model success and other related information.

So, this was all about details information of Google Analytics.

Learn How to Link Google Analytics with your website: Setup Google Analytics

Quick Overview of Google Analytics: Website Analysis using Analytics

Beginners guide to Google Analytics
Article Name
Beginners guide to Google Analytics
This is a comprehensive tutorial on Google Analytics for complete beginners
Publisher Name
Jatin Srivastava
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I am a blogger in the field of Digital Marketing where my focus area is Search Engine Optimization and Yoast Readability analysis.

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