Clients are like GOD for any service provider which provide them work and help in running one’s organization. In today’s article, we will discuss “SEO Lesson for Clients”.
In the last article, we discussed SEO Scam alert, if you haven’t checked the article yet read it to protect yourself from this scam.
6 SEO Lesson for Clients:
Below are the top 6 SEO Lesson for clients they must understand before getting any work from SEO consultancy companies.
1. SEO is not magic:
Yes, you read it right it’s not a work by a sorcerer. It will not increase the online success and profit overnight. SEO will take time to show results but eventually, it will increase the traffic and will bring a return on investments. SEO is very important for any business and they should not ignore it and one must be patient with it to show results.
2. Efficient results need time:
SEO is a long and complicated process bounded by a set of methodologies. There are two options for tackling SEO those are- to handover to an SEO company or handle it yourself but the main factor is to have patience. As we are building the best method to bring your website at a top result for long term via White Hat SEO techniques.
3. Punishment and Penalties
Google puts a lot of penalties for the unwary and that is why many small businesses prefer SEO from some reputed SEO company. Newbies or non-professional to impress their client adapt Black Hat SEO techniques which benefit for a short term but may spam out your website in the long term.
4. Brand may appear gimmick
There are business owners who fear to implement an SEO strategy because they feel it will make them look gimmicky. SEO had a terrible reputation some years back, and they were known for a way to cheat the search system. Nowadays, SEO has changed its formulaic process and they aim at providing users with valuable information.
5. Getting traffic but not customers
Keyword research and targeting play a major role in increasing the traffic but it is also important to find the relevant keywords. If you are handling it yourself, it may be difficult as you may find a lot of relevant keywords. Thus learning about keyword analytics may help you in getting an idea of relevant keywords and implementation of those may bring in potential customers.
6. SEO’s complexity
Clients need to understand the complexity involves in framing SEO Strategy. That being said, why not you people also understand how SEO works before getting work to better understand its complexity and approach of your SEO consultancy company.
3 Friendly Tips for SEO Professionals:
1. Avoid jargons
We should avoid technical jargons and use language which common crowd will understand easily, it will help in enhancing the communication.
I easily understand the example-“Organic search Traffic” when changed to “website visit from unpaid search results”
There are many SEO companies which brand itself with technical terms like-PR, Marketing, etc. they must change it to simple terminology so that business firms can easily understand.
2. Stay up to date
We all know Google is changing its algorithms at a very rapid pace and hence it is very important for a company which provides SEO services to talk about it. Since SEO is no magic, and it doesn’t show results overnight, the customer’s fears they are wasting their money and it is very important for SEO experts to instill confidence in them and to make them believe.
3. Be honest:
Please do not promise only to generate traffic. The brand builder is trying to find customers; links may help bring people to the forum but help create values to engage the customer. People must stay on the website not just know that it exists.
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