Google Analytics Tools: In-depth View
Various Analytical Features of Google Analytics Account:
A. Audience Overview
The Graph at the front screen basically shows the visitor trend on your website. You can play with the graph by changing it to “Day”, “Month”, “Week” etc.
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B. Technical Terms associated with Google Analytics
C. Visits: This option basically tells the total visit to your website within a specific period of time.
Case 1: Same user visits again before 30 minutes = 1 Visit
Case 2: Same user visit after 30 minutes or midnight = 2 Visit
- Unique Visitors: This is for every new visitor open your blog in a specific time period
- Page Views: This basically tells how many pages are opened in a specific period of time
- Unique Page View: The Same visitor visiting the various page will be counted as 1 Unique Page view
- Unique Pageviews VS Page Views: Person visit site 5 times = 5 page views but 1 unique page views
- Unique Visitor VS Unique Page View: The Unique visitor can be increased by deleting a cookie of our browser but it will still be counted as 1 unique page view by the same visitor
- Pages / Visit: The average number of pages visits by a specific user
- Average Visit Duration: The average time spent on the website by each visitor
- Bounce Rate: The user comes to your site and left immediately
Case 1: User found the content on the landing page
Case 2: You website content was not what a user wants
- Exit Rate: The last page viewed by a user, the exit rate could be minimized by adding links to other content on each page
- % new visit: The average number of unique visitors comes to your site
So, this was about all the technical terms available in the Audience Overview section. Now let’s go ahead and explore the top bar section of Google Analytics.
Top Bar of Google Analytics:
D. Home Icon:
It gives you the list of the website linked to this specific Google Analytics account.
It enables you to create custom reports. We have learned various technical terms in the above section, now we can pick any of the terms we are interested in viewing on our dashboard and can create custom reports to analyze the data.
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Hit Save and see below the final result:
F. Admin Tab: Let’s explore Admin Tab options
- View Setting: It consists of information like Date and Time Zone, Searches Setting and also contains some confidential information like View ID
- Goals: You can create setup custom Goals that you would like to visit within some specific period of time
- Segment: These are specifically to tell analytics to isolate a specific type of traffic coming to your website
- Annotation: You can annotate a specific set of data with important happening.
Example: Let’s annotate the graph when we have maximum traffic.
Analyze the graph and see the date when we have maximum traffic and click on the segment of a graph and the option seen in the image to set the annotation.
- Attribution Model: The attribution modeling is an intense topic and also a very broad topic. It is the model that specified a rule or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. We have various types of attribution model which assign different credit based on the conversion
- Channel Grouping: A channel grouping is a set of labels where each label is applied to a channel or a group of channels that you would like to see in airports. So when you define the channel grouping, you specify which channels belong to which level.
- Custom Alerts: You can set custom alerts and analytics will let you know when your set alert is met. For example, you set a custom alert when you reach 1000 visitors per day and analytics will let you know when that condition is met
- Schedule Email: Get schedule emails regarding your website performance in your inbox from Google Analytics
- Shortcuts: This is a really cool feature they remember your settings. So you don’t have to
reconfigure a report each time you open it. So to create a shortcut, you go over to the reporting tab, and basically, you just make some customizations according to your needs and then conceived as a shortcut, and it will show up in your dashboards
G. Share Assets:
It allows you to share mainly custom reports and dashboards.
Now we have explored the Top Bar and Audience Overview section, let’s jump on Side Bar and explain the important options available there:
Side Bar of Google Analytics
Here you have all the widgets in one place. You can add them, delete them anything you want
I. Intelligence Events:
Here we have two types of events first is automatic that Google Analytics will tell you if something strange happens in your website and the other is Custom that we create manually.
J. Standard Report:
It will give you each and every information regarding user activity. Some of them are the following:
- Visitors to your site (live)
- The page they are viewing
- Page views per minute
- Traffic sources: comes directly or via the search engine or via backlink etc
- Referral source: if comes directly = 0 if via the search engine, social media then it will show you the referral link, etc.
As we discussed earlier under Audience overview section it will give us graphical analysis based on various technical terms. In addition this it will also tell us the following Demographics:
- Operating System (OS)
- Service provider etc.
L. Visitor Flow:
It will tell us the source from where they are coming from and a lot of other information related to visitor activity.
This option will tell you about the source from where your visitor came to know about your presence. Either it was Organic, direct, referral or social media.
We can also go deep down into the Data and can explore the following:
- Channel: It will tell you the various technical terms that we discussed earlier i.e. % new visit, bounce rate Avg. Visit duration etc.
- All Traffic: Is it organic, via the website, PPC and others
- All Referrals: All the website linking to your website (backlinks)
- Campaigns: Mainly concerned about Google Adword Campaign
- Keywords: It will categorize the keywords which user is typing and finding your website. It could be either via organic or Paid
- Cost Analysis: It compares cost you invested with the revenue you generated. In short, it will help you to calculate ROI (Return On Investment)
N. Google Adwords:
Google AdWords is an excellent place to be if you have an AdWords campaign going on and you can link your AdWords account to your analytics account and get plenty of information on how your campaign is doing and licking your AdWords can your analytics to each other is highly recommended, because it allows you to view your AdWords click and cost data alongside your analytics site engagement data
- Campaigns: Link your analytics with AdWords to check how your campaign is progressing. You can monitor and change the match search query, keywords, clicks, and other information.
- Adwords Keywords: You can check which keyword is getting you more traffic. You can refine other keywords accordingly to get maximum clicks
- Day Parts: It will allow you to analyze stats on an hourly, daily or weekly basis
- Destination URLs: These are basically the landing page where your user is getting redirected after clicking on your site
- Keyword Positions: This will give you info regarding the position of your Ad for a specific keyword and clicks accordingly
All the social websites linking to your blog and people coming from there can be seen.
- Overview: It will give you information regarding out of total visits how many came from the social network and also specify which social platform
- Network Referrals: It will give you an in-depth analysis of visitors coming from various social platforms like Facebook, LinkedIn etc.
- Data Hub Activity: It will tell you about which were the link your user has shared and on which platform
- Landing Page: The page where your user coming after clicking on your link shared on social platforms
- Trackbacks: It basically tells you all the backlinks to your website
- Plugins: If you have set Facebook like button on your site then you can analyze its success by checking this page
- Visitor Flow: Visits coming from social platforms can be analyzed here
P. Search Engine Optimization:
It will tell you the following information like queries people are trying to reach your website, landing page at which they are coming and the geography at which they fall
This option will help you in examining the behavior of your visitor and your website like landing pages, exit pages, site speed, AdSense etc.
- Overview: This is your audience overview section discussed earlier
- Behavior Flow: The behavior of your user activity like the landing page, the page they visit secondly, thirdly and the exit page
- Site content: It will tell you the information like all pages user visit on your site, landing page and exit pages
- Site Speed: Get details regarding Page loading speed, speed suggestion
- Site Search: Sometimes we set up search engine within our site and to keep track of user searches this option is useful
- Even Tracking: Enable you to track what your user see, download, bookmarked etc.
- Adsense: It will summarize info like money you are earning, clicks getting and other related information
As discussed earlier in the attribution model this is a real concern if you have an E-Commerce website. You can check you pre-set Goal performance, attribution model success and other related information.
So, this was all about details information of Google Analytics.
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