What is Off-Page SEO and List Important Off-Page SEO Techniques
Earlier in the section, we have gained enough knowledge about SEO Optimization. It is now time to get in-depth of Off-Page SEO optimization technique.
Off-Page SEO technique is ‘Let’s bring the website to higher rank’ via the promotional approach.
Off-Page SEO technique is a way to promote your website over the internet. When Google sees your links on every platform it starts trusting you that yes, it is a genuine website (unless you have spread spam links).
Now let’s jump into various techniques involved in SEO with complete details:
Your Focus: At this point, you will be promoting your website, keywords related to your content must be taken into consideration. List up the features of your website, advantage over other websites and many other approaches (self-driven) you can take while writing content or sharing any file (image, document etc.
1 Shareable Content:
Now focus on creating shareable content for advertising your websites and post it on various mediums like Social media Platforms, social bookmarking websites, Classified ads etc. The shareable content can be anything like infographics, audio, video etc.
2 Influencer Outreach:
If you might have created some article or blog which holds a high value, visit some website with high ranking and request them to publish your content on their website
3 Guest Author:
Various websites allow you to post as a Guest on their website, don’t miss the chance post a quality content and earn backlinks
4 Blog and Article Submission:
Blogging is somewhat informal compared to Articles which need to be strictly formal and informative. Both of them can help you in earning quality backlinks. Some of the websites that allow Blog Posting are WordPress, blogger etc.
5 Business Listing:
This is a very important technique in Off-Page SEO. List your Business on various platforms like Google Business Listing etc. For business listing we need to verify our personal details like address, phone number etc. whereas in directory submission the process is different.
6 Directory Submission:
This is also a process of listing your business online on various platforms like http://www.247webdirectory.com, http://www.submissionwebdirectory.com. The difference between directory submission and the business listing is that we need not verify our personal details while it is required in directory submissions.
7 Classified Ads:
Put ads about your services on various platforms like locanto, OLX etc. Do not put entire descriptions, but rather just attractive points like 50% discount, free education etc. These are merely a factor through which people click on the link that has been posted with that ad and you get the traffic.
8 Social Bookmarking:
9 Social Media Optimization:
SMO is done on various social media platforms like facebook, twitter, myspace etc. which help you in creating quality backlinks by posting an image, video, document etc. on their website and leaving your link there.
10 Search Engine Submission:
This service provided by Google and Bing has now been stopped.
11 Press Release:
This is mostly done to make customers aware about new events in the website such that customers can get their benefit. Examples of press release includes Amazon Diwali sale, Flipkart Independence sale etc. Some of the websites that help in posting press releases are prnewswire.com and www.prlog.org.
12 Email Outreach:
This is the sector where people generally invest a very little time but if invested wisely can give you quality backlinks. The process is simply to pick a high Domain authority and Page ranked website that might be similar in nature to your own website. After picking one, create a quality piece for them and ask them if they can post it on their website and give you a backlink.
13 RSS Feeds:
RSS stands for Really Simple Syndication. It is a process through which we update our visitors or client with the latest events on our website. Generally, when people subscribe to our newsletter, notifications, they get the automatic updates in their email which is known as email subscription, but that is a different concept. Under RSS feed, all the new topics of the website are listed on the website itself. Alternatively, the users can click on the RSS feed symbol to check for new updates. Get more detailed information here.
14 Ping Submission:
This is a technique through which a ping is sent to search engines whenever there is a new update on your website so that the bots of the search engine can crawl your website. Generally, this practice is to be avoided, but if you want to follow this I am giving you the website link for the Ping-o-Matic!, Blog and Ping Tool, CA App Synthetic Monitor website monitoring service, Ping your blog, feed, or podcast for free!
So, above are the few Of-Page SEO techniques that we should opt to promote our website on various platforms. More the promotion higher the visibility which will result in more visitors.