Top 11 On-Page SEO Techniques

On-Page SEO as discussed in the earlier section (SEO Basics and Learn SEO Techniques) is a technique through which we optimize our website and make it user-friendly. In today’s lecture we will discuss various techniques used to achieve a higher ranking with a brief description. 

We all know, we can do Search Engine Optimization either via On-Page (Website Optimization) or Off-Page (Promotional Approach) through various means.

Get more information on Off-Page SEO here.

On-Page SEO: As the name suggests the work done On-Page i.e. on the website is known as On-Page SEO. It includes the modification of Title, Head Tags, Alt tags and other On-Page associated techniques, let’s read about them in brief.

on-page seo techniques

Keyword Research:

The most important On-Page technique through which we fetch trending keywords/keyphrases related to our article and for the same we optimize our work to rank higher. 

Learn How: Best Keyword Optimization

Meta Tags Optimization:

Meta Tags plays a crucial role to increase click-through rate for our website. The competitiveness of meta tags decides and contributes to a higher click-through rate. 


The title holds the utmost importance in gathering user’s attention, and it also includes keywords. With proper usage of titles and keywords, Google will rank us above our competitors.

Check this out: Title Optimization 

Header Tags:

We have six header tags (H1–H6). The H1 tag is used for your title and then H2–H6 is used for the subheading of your content. Use the H1 tag for your most important line that is covering all of your important keywords.

Expand More: Heading Tags Optimization

Alt Tag:

Alt Tag helps search engines what the image is about. It must be keyword optimized which will further help you in better ranking over search engine result page (SERP). 

Explore More: Alt Tag Optimization 

Page Speed:

The landing page or the Target URL where you want the user to get redirected or directed must have a fast response time and should load the content quickly. Better response time leads to more quality traffic attraction and retention. 

Website optimization tips and tricks. 

Internal Linking:

We know the links we create on our website as internal links. Internal Linking helps the crawlers to crawl your website effectively also helps the users to redirect to the other pages of your website easily.

The Ultimate Guide to Internal linking

Page Content:

The content of your page must be written with a focus on providing information rather than focusing on your keywords only. There must exist a proper ratio between your content and keywords

URL Structure:

The URL or domain name of your website must resemble the content of your website. It will give you a boost in the search engine results. URL Optimization if gets mix with slug optimization can do magic for your website. 

Mobile Optimization:

Your website performance and configuration should be similar both for the desktop version and mobile version. Mobile optimization plays a crucial role in the On-Page optimization of your website. 

Canonicalization Error:

Better you define the main/primary URL of your website to avoid canonicalization error which split your website DA and PA score and harm your website overall page rank in search engine result page.

How to fix Canonicalization Error

I hope you now have a clear idea about On-Page SEO where your prime focus is to improve your website content with some tools like Google Analytics and Webmaster that help us in monitoring our website activity.

Next Lecture: Research your keywords

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