Heading Tags Optimization

Introduction Header Tags Optimization

Heading tags optimization is a technique to improve your content’s visibility for the search engines. Heading tags optimization plays a very important role to display your webpage at the top ranking of Search Engine Result Pages (SERP).

When we were in middle schools, the teacher told us to write an essay about a topic. We used to write that heading in styled and block letters to make our essays look more attractive. Similarly, to get the attention of readers worldwide you need to make your webpage engaging but to do so there is much more than just writing an attractive heading.

Do you know: Heading tags are also called Header Tags.

 In this article, we will discuss the Heading Tags Optimization techniques to get your webpage ranked in SERPs and how to make it engaging for the audience. 

What are Header Tags & Heading Tags Optimization?

The header tag is the title or heading of your article that is usually written in BLOCK & CAPITAL letters. There are a variety of header tags for a particular article such as h1, h2, h3, h4, h5, and h6. The h1 tag is always the title of your article making it the most important among all other header tags and the h2 will always be a subheading tag making it a little less important than the h1 tags.

Role of Header Tags in SEO

The Header Tags are as important as the Headline to any article. They give crawlers an idea about the content on your webpage or article. Most of the people surfing the internet read the headings and subheadings of a post before reading the targeted section word-to-word just to get a brief about the post’s content. The Header tags play a key role in communication with search engines. 

Learn how to fix Subheading Distribution

Header tags can help the search engine to better understand what the page is all about and what content are you providing as an advantage of which the search engine can pull out your post and enlist it in the SERPs. Basically, Header Tags can improve the SEO ranking of your webpage by acting as a guide through your content for the users and search engines with ease.

Now let us understand the variety of Header tags that can be used for your webpage to improve its SEO ranking.

Heading Tags Optimization

Header Tags Explanation [h1 to h6]

We have already discussed the importance of Header tags for an article. Now, let’s understand about all the six Header tags and how can we can use them.

1. H1 tag:

The h1 tag is the most important Header tag among all six of them as it describes the headline or the title of your post. The h1 tag should be able to determine your content accurately. The readers navigate through the content only if the h1 tag has a positive impact on them. So while writing the h1 header tag make sure it should be good enough to do the work for you. More than one h1 tag can be used for a webpage but we usually recommend using only one h1 tag.

Must Remember Points for H1 Tag:

  • It should include the most important keyword of your post.
  • H1 tag should outline the content of the page precisely.
  • Use only one h1 tag. (preferable)

2. H2 tag:

We can also call the h2 tag as the Major Heading tag/Subheading tag for the post. It helps you to divide your content into specific sections to increase the understanding and readability of your webpage. The degree of importance of the h2 tag is slightly lesser than compared to the h1 tag. 

Features of H2 Tag:

  • It provided an outline of various sections of your post.
  • We use it to break up content into several parts.
  • It makes content digestible and engaging for users.
  • You can use more than one h2 tags.

3. H3 tag:

We often consider H3 tag as sub-headings/minor heading tag. You can use h3 tags to highlight the important key concepts of a particular section of your post. It helps your post to look more natural and beneficial.

Importance of the h3 tag is slightly lesser than that of the h2 tags.

  • You can use more than one h3 tags as per your convenience.
  • Avoid stuffing it with keywords.
  • Use it for dividing a section into sub-sections.

4. H4, H5, and H6 tags:

The H4, H5 and H6 tags fall under minor of subheading tag. Importance of these tags is very less. We only use these tags when the post is very lengthy.

  • It is not compulsory to use them.
  • We can use them to highlight a particular word or situation.
  • They make little difference in SEO rankings.

How to implement Header Tags?

Header Tags implementation is a very easy process and you can do it by using HTML.

Header tags techniques

Similarly, you can put all of your other sub-headings between other tags like h3, h4, h5, and h6 tags.

Else if you are a WordPress user, just select the text and click any header of your interest. 

Setting Subheading

Similarly, you can put all of your other sub-headings between other tags like h3, h4, h5, and h6 tags.

Best Practices for Heading Tags Optimization

Header tags are very easy the implement but make sure they are beneficial to your post. Important points in mind while using header tags.

  • Header Tags provide an outline of your content.
  • Heading tags make your content digestible.
  • It should include important keywords.
  • Use only one H1 tag to make your content scannable.
  • We should make header Tags engaging.

The search engines are getting smarter day by day so if you are not adopting the latest trends then it will be very hard for you to be placed in the top SERPs. So in this article, we discussed one of the many so-called techniques to get your content ranked high. Implement the above-given steps and you will see what wonders it does in improving the ranking of your webpage and the most important thing is providing quality content to your readers.

We hope this article helped you to understand the concept of Heading Tag optimization.

Next Article: Setup Google Analytics Account

Summary
Heading Tags Optimization
Article Name
Heading Tags Optimization
Description
Let's organize the article into proper heading to bring scannable layout.
Author
Publisher Name
Jatin Sri
Publisher Logo

Jatin

I am a blogger in Digital Marketing where my focus area is Search Engine Optimization and Yoast Readability analysis.
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