Most Powerful On-Page SEO Techniques
We do Search Engine Optimization either On-Page (Website Optimization) or Off-Page (Promotional Approach) through various means.
Get more information on Off-Page SEO here.
On-Page SEO: As the name suggests the work done On-Page i.e. on the website is known as On-Page SEO. It includes the modification of Title, Head Tags, alt tags and other On-Page associated techniques, let’s read about them in brief.
The heading of your content is known as the title of that web page. The title holds the utmost importance in gathering user’s attention, and keywords are also included in our title. With proper usage of titles and their keywords, Google will rank us above of our competitors.
We have six header tags (H1 – H6). The H1 tag is used for your title and then H2 – H6 are used for the subheading of your content. Use H1 tag for your most important line that is covering all of your important keywords.
Basically Alt Tag is used for images, the main reason behind having an appropriate alt tag for your image is that Google never crawls your image it gets about know what the image is about from your alt tag, so apply your keywords in your alt tag appropriately.
The landing page or the Target URL where you want the user to get redirected or directed must have a fast response time and should load the content quickly
The links that you create on your website are known as internal links. Internal Linking helps the crawlers to crawl your website effectively also helps the users to redirect to the other pages of your website easily.
The content of your page must be written with a focus on providing information rather than focusing on your keywords only. There must exist a proper ratio between your content and keywords
The URL or domain name of your website must resemble the content of your website. It will give you a boost in the search engine results.
So, I hope you now have the clear idea about On-Page SEO where your prime focus is to improve your website content with some tools like Google Analytics and Webmaster that help us in monitoring our website activity.
Next Lecture: Research your keywords