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Difference Between On-Page SEO and Off-Page SEO

Search Engine Optimization is done via two approaches i.e.

  • On-Page SEO
  • Off-Page SEO

On one side On-Page SEO focus on improving the website appearance via website optimization. Mainly On-Page SEO covers important techniques like Title Optimization, Keyword Optimization, Meta Tags, URL Structure and other important factors are considered while doing On-Page SEO.

More details on On-Page SEO: Click Me

On the other side, Off-Page SEO is more of a promotional approach where we use different methods or mediums through which we increase our Internet Presence. Some of the promotional mediums and method include posting Ads on websites like Locanto, Posting on Social Media Platforms like Facebook, Twitter etc., Submitting website URL on various Search Engine Submission websites and other methods contribute towards Off-Page SEO.

More details on Off-Page SEO: Click Me

Below is a quick tabular differentiation between On-Page SEO and Off-Page SEO:

S. No.

Parameter

On-Page SEO

Off-Page SEO

1.

Definition

Bringing website at higher rank through On-Page techniques

Bringing website at higher rank through Off-Page techniques

2.

Purpose

Website ranking improvement via changes in the website itself

Website ranking improvement by promotion and link building approach

3.

Techniques

Title optimization, meta tags, alt tags in images etc.

Link building on various platforms, article submission, profile creation etc.

4.

Dependency

No dependency

Off-Page somewhat depends on On-Page optimization

Conclusion: Off-Page SEO is not successful unless On-Page SEO is done (vice versa is also true).

Hence we need to put equal emphasis on both the techniques to get better results by keeping White Hat SEO parameters under consideration. 

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