Search Engine Optimization is done via two approaches i.e.
- On-Page SEO
- Off-Page SEO
On one side On-Page SEO focus on improving the website appearance via website optimization. Mainly On-Page SEO covers important techniques like Title Optimization, Keyword Optimization, Meta Tags, URL Structure and other important factors are considered while doing On-Page SEO.
More details on On-Page SEO: Click Me
On the other side, Off-Page SEO is more of a promotional approach where we use different methods or mediums through which we increase our Internet Presence. Some of the promotional mediums and method include posting Ads on websites like Locanto, Posting on Social Media Platforms like Facebook, Twitter etc., Submitting website URL on various Search Engine Submission websites and other methods contribute towards Off-Page SEO.
More details on Off-Page SEO: Click Me
Below is a quick tabular differentiation between On-Page SEO and Off-Page SEO:
Bringing website at higher rank through On-Page techniques
Bringing website at higher rank through Off-Page techniques
Website ranking improvement via changes in the website itself
Website ranking improvement by promotion and link building approach
Title optimization, meta tags, alt tags in images etc.
Link building on various platforms, article submission, profile creation etc.
Off-Page somewhat depends on On-Page optimization