What is Press Release: Off-Page SEO Technique
It is a newsworthy piece of information designed to educate your niche audience. We can explain any updating in our organization by using Press Release because it reaches to audience swiftly compare to other submissions.
It can also be defined as an Off-Page SEO technique used to generate Inbound traffic to our website by generating quality backlink on high Domain Authority and Page Authority Press Release websites.
In addition to earning backlinks, we also spread brand awareness when people read about our website from such renowned press release websites.
The information shared could be an image, video, articles etc.
This basically includes the latest happening in your organization or could be an upcoming offer that you are giving and you would like to have people attraction over the same.
Note: The character limit for press release is generally between 200 – 250
Ready to Publish Press Release: Hold On Read this
Kindly review the below points before publishing press release:
- Is this something that is very important and can be considered something that is adding value to your organization
- Is Press Release is the perfect medium to share that specific piece of information
- Proper Keyword research should be done before posting the article
- Do not add so many links to your press release, it will make it spam
Press Release Websites:
Generally, we have Paid and Free press release websites. Some of them are listed below:
There are some Press release sites are given:
- onlineprnews.com (Paid)
Steps to Publish Press Release:
Here we have taken an example website: free-press-release.com to demonstrate step by step how to Publish Press Release:
- Register on their website
- Fill required info
- Verify Email
- Submit: only text-based in free on this website
- Fill the required info
- tags = keywords
Note: This press release will go for approval post-approval it will get published
Tip: Go for websites in google news suggestion box in chrome to check for press release website
Note: Do not submit the same press release in various websites (upload in some definite time duration to avoid spamming)
Benefits of Press Release in SEO:
When people read about your website from trusted new press release sources then it will certainly create brand awareness among others and will help you in earning quality traffic
We all know, Off-Page SEO is done to earn backlink, and this is the best trustworthy source to earn quality backlink in no time. The process is simple and fast as compared to other promotional techniques.
Generally, people use to share Press Release on their network and hence it will certainly increase referral traffic to your website which will certainly add revenue and will increase ROI (Return on Investment).