Image Alt Tag Optimization in SEO
Today, we will learn an important On-Page SEO Optimization technique i.e. Image Optimization. On-Page SEO is the pillar of your website which must be done effectively to get quick results.
Digital Marketing is a very vast field consists of Paid Marketing, Social Media Strategy, and Affiliate Marketing of which SEO is a part.
What is meant by Image Optimization?
This means optimizing your image and making it SEO friendly. Now the question is how?
The image has the following important components:
File Name: The name of the file which describes the image
Caption: The name of a file which will be displayed below the image
Alt Text: Keywords good for SEO which explain the image as well
Description: A short description where you should use a long tail keyword for SEO purpose
So, if you become master of filling the above important information then your image will get perfectly fit rank.
Important things to remember:
- Search engines aren’t human’s means you need to be descriptive while uploading images
- We help them see images by naming them correctly
- We have 125 character limits for Alt text
- Do not ever do over optimization
Six tips for Image Optimization:
- Images should be perfectly matched with the content of Page:
The image used in an article is basically to catch the user attention towards the article hence the images use should have some humor, must be appealing and relevant to the subject matter
- Use Good Quality Images:
We are not talking about the size, we are talking about the quality of the images which you are going to upload.
The user never likes low-quality images which they unable to view and high-quality images which takes a lot of time to load. Hence a good quality image should be used with proper optimization.
Generally, JPEG images are preferred as they deliver superior quality
- Include a Catchy Caption in your images:
The caption is what user can see and describe the image. Hence a catchy caption created using a good sense of humor can attract the user attention
- Use Alt Text effectively:
Work done should be finished properly, hence proper use of Alt text is mandatory.
Alt text must contain your important keywords with a character limit of 125.
Conclusion: A little hard work while optimizing the image will do the trick of ranking your website on the top search result. Keep the above points handy while making your post images SEO friendly.