What is SEO Optimization
SEO stands for Search Engine Optimization as we read through its full form we get to know it is a technique used to optimize search engine as per our own requirement. The main purpose of this technique is to bring our website on the first rank of Google search result by optimizing the search engine through various On-Page and Off-Page techniques discussed in later sections.
How to do Website SEO Optimization
SEO optimization is a technique to bring your website at the higher ranking of search engine result page organically. White Hat SEO technique should be followed such as Keyword Research, Quality Backlinks etc. while optimizing your website which works under Google standards. Where Black Hat SEO technique such as Cloaking, Keyword Stuffing etc. gives you result in a short time but its existence on the search ranking is also for short time and it may cause website spamming or blacklisting if detected by Google because it does not follow Google standards while optimizing the website.
Majorly Website SEO Optimization is achieved in two ways:
- On-Page SEO: In this part, we majorly work on our website. We generally do Title optimization, ALT Text implication and other important this which comes under On-Page SEO.
Learn More about On-Page: Click Me
- Off-Page SEO: This is more of a promotional approach and backlink generating technique. We mostly post Ads, advertise ourselves on Social Media Platforms, Banner posting, and other important techniques are included in Off-Page SEO
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Organic Search Results: SEO technique gives you high ranking in organic search results. Generally in Google searches the results has been categorized as organic search result and paid results. SEO generally works in giving you high ranking in Google organic search result whereas PPC (Pay Per Click) works in providing high ranking via Paid medium i.e. Google Adwords.
Google Adwords is a platform which enable you to pay a specific amount for keywords at which you want high ranking in Google search results.
Don’t have enough time, wants to promote your website in quicker turnaround time switch to PPC
PPC: PPC stands for Pay Per Click, a service launched by Google named as Google Adwords with initial release date October 23rd, 2000. It is now updated as Google Ads since July 24th 2018.
The concept behind introducing Google Ads is simple to earn money by bringing your website at the first page of Google search result in very quick time. The mechanism of Google Ads is pretty straight forward you visit Google Keyword Planner, pick your keywords based on your service and pay its respective amount.
Now, based on the bid you pick quality of content your website hold and the number of competitor already present for that specific keyword your Ad will be listed at the top of Google search result. Sometime it may happen that your Ad is listed on 2nd or 3rd page of search result. It all depends on amount of money you are willing to pay and quality of content you are providing to user.
There is a lot more information which you need to explore under SEO and PPC to get familiar with their concepts.
Under SEO we have various techniques that we need to be aware of like On-Page SEO and Off-Page SEO which if done properly can give you results in few months. The main benefit that SEO gives over PPC is less costly and once your website start appearing in top Google Search results it remains there for a period of time or permanently if we keep on doing website optimization under the guidelines of SEO.
Concluding PPC is not a cup of cake there is so much to explore and so much to learn. We have different Adwords campaign like Display Advertising, Text Advertising and others which need to be understood before proceeding with Adwords campaign.
I will be uploading PPC related tutorials soon after completion of SEO tutorials.