SEO Optimization

SEO optimization of the website is must to get quality traffic to your website which will ultimately help you in increasing leads which will generate revenue. In today’s article we will learn the following:

  1. What is SEO
  2. A glimpse of SEO Guidelines and Techniques 
  3. Introduction to PPC

What is SEO

SEO stands for Search Engine Optimization. As we read through its full form, we get to know that it is a technique used to optimize search engines as per our own requirement. The main purpose of this technique is to bring our website on the first rank of Google search results by optimizing the search engine through various On-Page and Off-Page techniques discussed in later sections.

Search Engine Optimization

How to do Website SEO

SEO is a technique to bring your website at the higher ranking of search engine result page organically. White Hat SEO techniques like Keyword Research, Quality Backlinks, etc., should be followed while optimizing your website which works under Google standards. Black Hat SEO techniques such as Cloaking, Keyword Stuffing, etc. gives you results in a short time, but its existence on the search ranking is also for short time. It may cause website spamming or blacklisting if detected by Google because it does not follow Google standards while optimizing the website. 

SEO Techniques:

On-Page SEO: In these techniques, we majorly work on On-Page factors of our website like Title optimization, ALT Text implication.

Learn More about On-Page SEO: Click Me

Off-Page SEO: This is more of a promotional approach and backlink generating technique. We mostly post Ads, advertise ourselves on Social Media Platforms, Banner posting, and other important techniques are included in Off-Page SEO

Learn More About Off-Page SEO: Click Me

Types of Search Results:

Generally in Google searches the results are categorized as the organic search result and paid results.

Organic Search Results:

SEO techniques give you high ranking in organic search results. See the image below to get better understanding. 

Paid Results (PPC):

PPC (Pay Per Click) works by providing high ranking via Paid medium i.e. Google Adwords.
Google Ads (Earlier Google Adwordsis a platform which enables you to pay a specific amount for keywords at which you want a high ranking in Google search results.

Figure Showing Search results both Organically and Paid

Don’t have enough time, wants to promote your website in quicker turnaround time switch to PPC

PPC: PPC stands for Pay Per Click, a service launched by Google named as Google Adwords (now Google Ads) with initial release date October 23rd, 2000. It is now updated as Google Ads since July 24th, 2018.

The concept behind introducing Google Ads is simple to earn money by bringing your website on the first page of Google search result in very quick time. The mechanism of Google Ads is pretty straightforward.

You visit Google Ads, bid for the respective keywords based on your service and pay its amount. 

Now, based on the bid you pick, the quality of content of your website and the number of competitors already present for that specific keyword, your Ad will be listed at the top of Google search result. Sometime it may happen that your Ad is listed on 2nd or 3rd page of search result. It all depends on the amount of money you are willing to pay and the quality of content you are providing to the user.

Concluding Website Optimization:

There is a lot more information which you need to explore under SEO and PPC to get familiar with their concepts.

Under SEO we have various techniques that we need to be aware of like On-Page SEO and Off-Page SEO

If done properly, these techniques can give you results in a few months. The main benefit that SEO gives over PPC is that it is less costly and once your website starts appearing in top Google Search results, it remains there for a long period of time and even permanently if we keep on doing website optimization under the guidelines of SEO. 

Concluding, PPC is not a cup of cake. There is so much to explore and so much to learn. We have different AdWords campaigns like Display Advertising, Text Advertising and others which need to be understood before moving forward.

I will be uploading PPC related tutorials soon after completion of SEO tutorials. 

Here is the Link to the next article: Learn SEO Techniques

Summary
Search Engine Optimization
Article Name
Search Engine Optimization
Description
Understand the basics of search engine optimization and learn the difference between organic & Paid results.
Author
Publisher Name
Jatin Srivastava
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Jatin

I am a blogger in the field of Digital Marketing where my focus area is Search Engine Optimization and Yoast Readability analysis.

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