Here is the exhaustive list of technical terms revolves around Search Engine Optimization.
SEO stands for Search Engine Optimization helps to earn a higher rank over search engine result page via organic efforts.
Learn More: SEO Basics
- Digital Marketing:
Digital Marketing is an advanced way of online marketing cover various aspects including SEO, Email Writing, AdWords, Affiliate marketing, etc.
- 301 Redirect:
This comes into play when you switch the address of your URL. Apply 301 redirects to the old URL and your visitor will automatically re-directed from the old URL to the new URL. Your users who have bookmarked the old link can easily access new Updated links.
- Alt Text/Alt Tag / Alt Attribute:
This is the description for your images useful for search engine while ranking your website. Search Engine understands and ranks the article with the help of Alt Tag, unlike humans who look for designed images.
Learn More: Image Alt tag Optimization
- Anchor Text
This is the blue color underlined text which is hyperlinked to navigate the user to a different URL. Anchor Text must have a keyword associated with the landing page which helps search engine and reader understand the content of the landing page.
Some service provider companies have a separate blog section within their website where they list all the trending topics through which they attract readers and search engine attention.
This is the one form of Blog other could be a passionate writer writes about his skills on blogging platforms like Blogger, WordPress, etc. is also considered a blog and the write as Blogger.
Check out: How to Create Blogger Account
Whenever we like a website, we usually used to save its URL in the form of bookmarks. You can easily bookmark a website on chrome by opening up the URL on your browser and click “Star” symbol.
- Canonical URL:
Sometimes we mention a specific URL of our website on different pages within our website. We must define the parent URL page as canonical which helps the search engine in easy crawling.
In short, This is the best place/webpage where the user can read about it.
- Conversion Form:
This usually pops up when we visit a service provider website who needs our information for future follow-ups. Filling the conversion form is not mandatory and you can easily skip it by clicking the cross sign.
- CSS (Cascading Style Sheets):
CSS is the part of your website backend code which help developer understand different elements like header, links of your site.
Just like we have a phone directory on our phone to save contact details. We have web directories on the internet to save website URL.
The name of your website URL. In my case www.onlineseoblog.com where Onlineseoblog is my Domain Name with .com as extension considered as Top-Level Domain (TLD).
The place where you host your website. In layman term Address of your home is “Domain” and your home is “Hosting”
Do you know how to create a website?
It is the point of your website where the page cuts off because of your screen resolution which varies with different devices. Put important content within the folding range to get the user attention and force him to scroll through your content.
This represents the title and sub-parts of your website often represented in bold characters. We have 6 types of Heading structure like H1 for Title, H2 for Subheading, H3 for Minor Heading, etc.
It stands for Hyper Text Markup Language is the backend code of your website which is crawled by the search engine. Keep it clean and run W3C Markup validation check for better efficiency.
- Inbound Links:
Inbound means coming into our website. A link which brings the user from another website to ours is called Inbound Links. For us, we could refer it as a Backlink but the vice versa is not true.
- Internal Link:
The link structure within the website for easy navigation of readers is called internal link. These types of link never took you away from the website but help us keep you at our website for a longer time.
Check Out: Internal Link SEO Audit
- Outbound Link/External Link:
A link which takes your reader to another website is called outbound or external link.
- Link Building:
Generating backlinks is called link building.
Off-Page Techniques: Link Building
A link which establishes a relation between two websites. We adopt various link building techniques to build backlink hence boost our website DA and PA score. Remember, we have two types of backlink i.e. No-Follow and Do-Follow.
- No-Follow Backlink:
A backlink which does not pass link juice from the website you have earned the backlink.
- Do-Follow Backlink:
A backlink which passes link juice from the platform you have earned backlink.
- Link Juice:
We receive link Juice to our website when we earn a do-follow backlink from a high Domain and Page Authority website. Link Juice boost our DA & PA value.
- Domain Authority:
Moz is the governing platform which decides your DA score based on “N” number of parameters. DA score varies from 1 to 100 higher the score better your Page Rank.
- Page Authority:
Moz is the authority which decides your PA score based on “X” number of factors. PA score varies between 1 to 100 based on the quality backlinks to your website and other important factors.
- Page Rank:
Based on your PA and DA score page rank is decided by search engines and accordingly page is ranked over Search Engine Result Page. Remember along with PA and DA score there are other factors which contribute to page rank.
- Search Engine:
Google, Yahoo, BING are the various search engine helps in browsing the internet.
- Search Engine Result Page:
The page that pops up in front of us when we hit the search query with all the related websites is called SERP
Google Chrome, Firefox, Safari are various browsers with the help of which we explore the internet.
It is a process through which the search engine fetches information from your website
Indexing is the process through which the search engine saves the crawled information within their database.
The search query user entered on the search engine. Example: “Technical Terms SEO” is the search query/long-tail keyword.
- Long Tail Keyword:
Example: What are Classified Ads
Here Classified Ads is the keyword and the entire line is your long tail keyword comprising 3-4 words. Search Engine Optimizer usually optimize a blog post based on long tail keywords
- Meta Data:
This tells the search engines like Google, BING what your website is about.
- Meta Title or Page title or SEO Title:
Title of your web post is known as meta title. You can set Meta title easily via Yoast SEO plugin. The search results over the search engine result page usually comprise Meta Title, Description and URL
- Meta Description:
A short description of the content majorly focusing on why should I read your content.
- Meta Keywords:
Now, this term is not valid used in the early 90s which tell the search engine what the page is about.
Learn Meta tags optimization
It stands for Uniform Resource Locator is the address of your website or web post. Example: Onlineseoblog.com
We call the path of your site as a slug. Example: Onlineseoblog.com/training-course-topics where training-course-topics is our slug.
Moz is the governing authority which assigns a rank to your website from 0 to 10 where 0 is the worst and 10 is the best.
It refers to sets of rules released by the search engine to make its platform user-friendly and accurate
- Organic/Natural Results:
The search results achieved through organic/SEO efforts is known as organic results.
- Paid Results:
The top results achieved through Google AdWords or paid medium is called paid result.
- Pay Per Click (PPC):
The search results achieved via Google AdWords cost you some amount per click known as pay per click. They charge the advertiser some amount based on the bid when a user clicks on the ad.
- Ranking Factors:
The factors which search engine consider while ranking your website is known as ranking factors. It includes inbound links, SEO title, keyword research, etc.
- Referrer String:
Tracking user movement and saving the details comes under referrer string. Google tracks our activity regarding how we visit the site, how many pages we browse, the average time we spent, etc. and send it to webmaster to display the data to the admin.
- RSS Feed:
It stands for Really Simple Syndicate or Rich Site Summary use to get a regular content update regarding a website.
The map of your site which helps the search engine while crawling your site content
- Robots.txt file:
We use this file when we want the search engine not to crawl a specific part of our website.
- Social Media:
Online media or websites where people interact and share their views.
Also called bot, crawler which crawls website information and save it through a process called indexing.
- Traffic and Traffic Rank:
The number of users visits to your website provides you traffic rank and those users are considered as traffic
It enables structured data on your website. Also, contributes to search engine ranking.
Learn more about schema setup
We have tried to cover maximum technical terms, do let us know if we miss any.