Website Analysis using Google Analytics 

In the last lecture we learn how to set up Google Analytics, today we will learn website analysis using Google Analytics. 

Inspecting Website: Google Analytical Tool

This is a real quick tutorial on how to analyze your website performance using Google Analytics. I will be covering only the crucial aspects of Google Analytics here to give you an overview of important sections.

Google Analytics
Google Analytics

Brief Descriptions on Google Analytics Tools:

  • Audience Overview: shows how many people are visiting your website
  • Graph: Shows Returning Vs New visitors
  • Statistics: Shows various stats based on various tech terms (bounce rate, unique visitor etc.)

Imp: Bounce rate should be less, session duration and new visitor should be high

  • Demographics: It shows you the trends country wise, the language they speak, gender etc.
  • Technology: You can check for browser they are using
  • Mobile: Desktop vs mobile vs tablet (your website needs to be mobile friendly)

Devices: The specific name of the device they are using i.e. Android, Tablet etc. 

  • Acquisition: Following important parameters are covered under acquisition: 

A. It will tell you in-detail where your visitors are coming from i.e. (these all are channels) organic search, directly, social, referral etc.

B. (Scroll Down) Under social you can explore from which social platform they are coming from

  • Behavior:

A. What pages our visitors are looking at / interested in (can be sorted date wise)

B. / – Slash symbol symbolizes Homepage

C. High no. of page views means that visitors coming back that’s great.

D. Behavior overflow: Once they are on your site you can track their activity i.e. their landing page, exit page etc. 

E. (Scroll own) See what is the main page that visitors are viewing (under view option). This will give you chance to improve your other pages and spend more time on the pages visited more often.

Google Analytics Tools
Pyramid flow of Analytical tools by Google Analytics

Summary:

  • The audience = People looking at your website
  • Acquisition = How they come to your website
  • Behavior = What they do on your website

Get more detailed information on Google Analytics: Comprehensive Study on Google Analytics

Summary
Analyzing visitor activity using Google Analytics
Article Name
Analyzing visitor activity using Google Analytics
Description
Let's check how we can utilize Google Analytics to monitor user activity on our website
Author
Publisher Name
Jatin Srivastava
Publisher Logo

Jatin

I am a blogger in the field of Digital Marketing where my focus area is Search Engine Optimization and Yoast Readability analysis.

Leave a Reply

Close Menu